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Our Story


"Life is not a rehearsal; we're only here for a minute. So do whatever it takes to make your dreams a reality. Your only real obstacle is yourself. But remember it's not about the destination; it's the journey that matters. So make sure you're LIVIN' LIFE enjoying every single second."

- Antonio Vaughn


Antonio Vaughn


Founded in 2006, LIVIN' LIFE® is an Atlanta based lifestyle brand. Our enduring purpose, that guides everything we do, is to inspire others to pursue their dreams and enjoy this journey we call life.




Fresh out of school, Antonio Vaughn started the brand in a two bedroom apartment in Jonesboro, Georgia. He began with 100 t-shirts he sold out the trunk of his car.


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