ABOUT

About LIVIN’ LIFE

Livin’ Life is a creative studio and production company focused on original music, films, and cultural storytelling. Built as a platform for ideas, Livin’ Life develops projects that live at the intersection of sound, visuals, and purpose — creating work meant to be experienced, revisited, and collected.

What began as a clothing brand has evolved into a multi-disciplinary creative house producing concept albums, short films, and original series. Livin’ Life exists to tell meaningful stories and build worlds rooted in emotion, perseverance, imagination, and community.

What We Create

Music

Livin’ Life releases original music driven by storytelling and emotional depth. Projects are developed as complete bodies of work and released across digital and physical formats, including vinyl and CD, honoring music as both an experience and a tangible artifact.

Film & Audiovisual Projects

Through short films and audiovisual releases, Livin’ Life extends its musical narratives into visual form. These projects blur the line between album and cinema, creating immersive experiences where sound and story move together.

Children’s Programming

Carefreeville is an original preschool series produced by Livin’ Life Workshop, an extension of Livin’ Life dedicated to youth-focused storytelling. Designed for children ages three to five, Carefreeville blends music, puppetry, and education to explore themes like community, curiosity, literacy, and self-confidence.

Livin’ Life Workshop

Livin’ Life Workshop serves as the educational and developmental arm of Livin’ Life. The Workshop focuses on creating programming and experiences that prepare and equip children for tomorrow’s journey through creativity, learning, and imagination.

The Vision

Livin’ Life is built on the belief that creativity should do more than entertain — it should reflect real life, inspire forward motion, and leave something lasting behind. Every project is created with intention, whether it lives in sound, on screen, or in the hands of the next generation.

The goal is not to chase moments, but to create work that honors the process — the growth, the setbacks, the curiosity, and the joy found along the way. Livin’ Life exists to celebrate the journey as much as the outcome, using creativity as a tool for connection, expression, and purpose.

Our Manifesto

“Life is not a rehearsal; we’re only here for a minute. So do whatever it takes to make your dreams a reality. Your only real obstacle is yourself. But remember it’s not about the destination; it’s the journey that matters. So make sure you’re LIVIN’ LIFE — enjoying every single second.”
— Antonio Vaughn

Leadership

Livin’ Life was founded by Antonio Vaughn, an artist, storyteller, and producer whose hands-on approach across music, film, and production continues to shape the studio’s creative direction.

LIVIN' LIFE®is an Atlanta based lifestyle brand. Our enduring purpose, that guides everything we do, is to inspire others to pursue their dreams and embrace this journey we call life.

Our Manifesto

"Life is not a rehearsal; we're only here for a minute. So do whatever it takes to make your dreams a reality. Your only real obstacle is yourself. But remember it's not about the destination; it's the journey that matters. So make sure you're LIVIN' LIFE enjoying every single second."

- Antonio Vaughn

Our Community

Meet the Community that fuels us with stories of perseverance. They remind us that we are stronger than we think, and prove, post after post, that you are your only real obstacle.

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Our Mobile Store

Back in 2006 our mobile store was the trunk of a used Toyota Matrix. Over a decade later we now have a mobile pop-up shop. The LIVIN' LIFE® Van is our mobile store based in Atlanta, Georgia.

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