The Journal

Shoutout to the Great Rick Ross for rocking with the brand! Listen to his message, Rick Ross stays motivating the people!

"Neon Lights" Tee

We've added a little Neon to our best selling Signature tee. It features our LIVIN' LIFE Signature in Neon Green, Neon Blue & Neon Pink. Shop Now

NFL Hall of Famer Charles Woodson wearing LIVIN' LIFE

You know it's real when NFL legend @CharlesWoodson supports your vision!

LIVIN' LIFE united as one.

13 Years of LIVIN' LIFE

We're celebrating 13 Years of LIVIN' LIFE® with a special Anniversary Sale! 40% Off Store Wide - Ends Oct. 25th (discount automatically applied at checkout) Shop the Sale → ...

Introducing LIVIN' LIFE® Kids

It's been months in the making and we are so excited to finally introduce LIVIN' LIFE® Kids! This new collection is filled with premium fabrics and styles you already know and...

LIVIN' LIFE: The Meaning Behind The Brand

What started as a creative outlet for Antonio Vaughn to design products that fit his taste, slowly grew into a full-blown lifestyle brand. In this video Antonio discusses LIVIN'...

Introducing The LIVIN' LIFE® Van

..... We are so excited to introduce the LIVIN' LIFE® Van: our new mobile shop. It's been 13 years in the making, but now its finally here. Everything happens in...